Product Photography: How to Repurpose Photos and Maximize Your Investment

Let’s just say you have invested into hundreds or thousands of product photography and retouching for your business. The shots came out amazing and they look great on your product pages. But you seem to be burning out of new images very fast. So how can you reuse your images instead of investing again for new image? Here are 5 ways you can repurpose photos and maximize your investment-

1. Email Promotion- A very basic way to repurpose product photos is to use the professionally edited photos as content for your email promotion. Email marketing is one of the best ways to grab the attention of international buyers. Adding lucrative product images to your emails will make the clients click on your website and might also make them click the buy button.
2. Blog Features-  You can also use your product images on your blog sites. Blogsites are usually used to relay important information to the readers. Many creators nowadays use this as a platform to market their business websites in their blogs. While people read a very important blog for the information, they also get to peek at the product photo you added in addition to the blog. People might be attracted to that product and click on the link to your website.
3. Marketing Campaigns- By marketing campaigns I mean using your product photos on all your brand social media. You can reuse product photos on your brand social media to gain engagement with your audience and attract potential clients from there. This can also be used seasonally for clients who want discounts on certain products. This will further increase your audience and gain more buyers.
4. Website Ads- Today Website Ads are common for every business. We can see Ads pop up on our phones almost every five minutes. Though this is annoying, but this is the way to do business nowadays. People are clicking on these Ads and people are buying. So, you can use your product photos on your website Ads with content that describes the product. This will definitely gain you some customers.
5. Use product photos throughout your website- Where else to use your product photos rather than your own website. Market yourself on your own website. If you do not sell yourself, no one will. Add photos on your website and sell your products there. Use the most lucrative photos in front of the visitor’s eyes and that product will definitely sell the most.

In conclusion, there are other ways to reuse photos too besides these five only. These are the main ways to reuse old images. You can also do a bit of research and find different ways to reuse images for your business. I hope this blog helped you and do leave a comment for any suggestions for future blogs.