Benefits of Video Marketing and Why Should You Try it for Your Business?

​Videos have become the norm now when it comes to marketing for any company. Even social media giants like Facebook, Youtube, Instagram, and Twitter now encourage users to upload more videos to gain more reach on their profiles. With that being said here are 10 benefits of video marketing-

1. Clients won’t just scroll away- What used to happen previously was that clients would see your ads and they would just keep scrolling down if the ad was not to their liking. But now people at least watch the first 20% of your video and then decide if they want to scroll or not. Make the starting of your video ad super attractive if you want to keep the client’s attention. This will help you reach more audiences than ever previously reached.
2. Videos can influence client purchase decisions- People love to follow idols, actors, singers, etc. If you can somehow hire an influencer to showcase your product on a video, you can be sure that people will definitely click on your video and also buy the product because of that influencer review.
3. Grow more revenue- Video marketing is a very effective way to increase revenue for any business. Upload long-form videos with an explanation about your products. People interested will definitely watch the whole video and click the buy button if they understand what your product actually does in detail.
4. Build a long-term audience- As you gain a following through video marketing, you will definitely get the one-time customers who come once every few months, buy and leave. But you will also get those few hundreds of people who will stay with you, commenting and engaging on your every post. This is what’s most important. This increases your engagement.
5. Rank higher on google- As of now, even google is encouraging video marketing to rank higher on the google search engine. SEO has changed a lot and now videos that have the most engagement seem to show up first on search engines rather than a blog with lots of detailed info. Ranking a video is easier now than a blog with a described explanation of a product.
6. Get ahead of your competition- When you start a business, there will obviously be lots of competition in the process. Everyone wants to be number one. It has become a race now. Get one step ahead of your competition by being the first to start video marketing while your competition uses old-school methods.
7. Increase customer engagement- it has been seen statistically that video content gains more engagement than a photo or a blog. People like watching another human talk to them in a video format. It makes them feel like the company is human rather than a bot. So, they tend to leave more comments and likes on videos.
8. An important addition to emails- Videos can be an important addition to your email marketing sector. You can attach a short video of your product with your emails and now clients can better understand what you are selling to them. It’s a great way to build up an email network.
9. Get more shares- In every social media, videos are more shared than photos. Now is the age of memes. If you look closely, every business ad is now trying to add jokes to their videos. Because by doing so, people might find it funny and share it as a meme. But what they don’t realize is that they are giving the brand free marketing. Try to stay up with the times and make relevant videos for your ads.
10. Connect to business leaders- The more shares, comments, and engagement you have on your video marketing ads, the more chances there are for that ad to be seen by a VIP. You never know what will happen tomorrow, you might get contacted by one of the big business leaders and get the offer of a lifetime. So, invest your time in video marketing.

 
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